Kraken Dice emerged from humble beginnings at Diana's parents' kitchen table. As the daughter of Mexican immigrants, her upbringing instilled in her a strong work ethic and a passion for creativity. Kraken Dice has remained a tight-knit family business, embodying these values in their commitment to serving their customers.

Diana, the company's founder, designs all the dice, while her husband Brian handles photography and website design. Their unwavering partnership has been instrumental in their success, creating a perfect team to navigate the challenges of running a small business with only three employees.

Diana and Brian share a deep appreciation for the transformative power of dice in role-playing games. They believe that dice should not only be aesthetically pleasing but also evoke the imagination and spirit of the characters they represent. Their commitment to quality and craftsmanship has made Kraken Dice a beloved choice among gamers worldwide.

Kraken Dice consistently pushes the boundaries of dice design, introducing innovative concepts that have become industry standards. From creating the first d2 and standard shape to introducing the standard 12-piece and 14-piece sets with multiple d20s, the original Misfit Dice, and the iconic 30mm chonk d20. Kraken Dice has consistently raised the bar in the TTRPG industry, and people have noticed.

Kraken Dice's success culminated in a historic achievement: becoming the first dice Kickstarter in history to surpass the $1,000,000 funding goal. This overwhelming support is a testament to the company's exceptional products and unwavering dedication to their passionate fan base.